How to use colors in marketing and advertising

Your brain uses colors in marketing to recognize traits about products and the brands that produce them. That’s why a shade of chartreuse that would feel appropriate for a PC is puke-inducing for a cupcake. In a nutshell, this is color psychology at work. Here’s a complete guide on how to use colors in marketing […]

The Golden Ratio and how to use it in graphic design

Art and design is infamously subjective. One person’s trash can be another’s masterpiece. But luckily there is an age-old number that can help aid your designs into scientifically-proven beauty: the Golden Ratio. Origin: Mona Lisa Golden Ratio via Simply.Science Have you ever secretly wondered, ‘What’s so great about the Mona Lisa?’ The answer is the […]

Colors and emotions: how colors make you feel

Colors and emotions are closely linked. Warm colors can evoke different emotions than cool colors and bright colors can create different feelings than muted colors. It all depends on how the psychological effects of color are being used. Colors can make us feel happy or sad, and they can make us feel hungry or relaxed. […]

What makes a good logo?

What makes a good logo? Even amongst graphic designers, the question of whether a logo is good can lead to uncertainty. Personal taste is an inevitable factor in the conversation, which can make it seem like an unsolvable riddle. But this is not true. To understand what makes a good logo, you have find a […]

Logo colors: what’s best for your brand?

Choosing the right logo colors can highlight your business’ strengths and help you attract the right customers. And, as you might guess, the wrong combination can have the reverse effect. Origin: Cerebral logo design by E·the·re·al” Everyone has heard of color psychology, which tells us that colors impact our emotions and behaviors. Yellow is cheerful […]

How to choose a font for your logo

What associations will they bring to the font? What assumptions will they make about your brand identity based on it? To answer these questions and more, we’ve put together these tips and guidelines to help you choose a font for your logo that’s right for you. Read on to find the typefaces that work best for […]

What’s the difference between vector and raster images?

What’s the difference between vector and raster images? Vector and raster images differ in their resolution, the amount of detail they contain, and where they are used. It’s important to understand the fine differences between them and when to work with each—no matter if you’re a new designer, a seasoned pro, or a marketer looking […]