Creating an exclusive brand logo is always a necessary investment as a brand owner. Generally, there are three ways to obtain a logo, including working with design companies or professional graphic designers. Of course, it also includes doing it yourself. However, when you start creating a logo, make sure you create a vector logo.
Why create a “vector” logo?
It is common sense for a design company or professional graphic designer to ensure that the logo is a vector graphic. However, for non-designers, you may need to read the following for a quick understanding.
First of all, what is vector graphics?
The software can only generate vector graphics. A vector can be a point or a line based on mathematical equations through a curve. Once connected, these elements will create shapes with geometric properties. Vector graphics contain independent, separable images that you can recombine freely and without restriction. The important thing is that vector graphics have nothing to do with resolution, and you can zoom in or zoom out at will without losing quality. And the file takes up less space.
In addition, another type of graphics you may have heard of is raster graphics. Raster graphics contain pixels instead of points, lines, and curves. Each pixel has its color, and if you enlarge it, you will see continuous small patches of color. Images in this format are suitable for storing photos. Unfortunately, it will be distorted and blurred when zooming. The solution is to set higher pixels when creating. For example, the print setting is 300dpi, and the web setting is 72dpi.
With a simple description, you may have understood why you should ensure that your logo is a vector graphic. And summarize the following points.
Your logo may need to appear anywhere, and it needs to be enlarged or reduced. Even if you zoom in many times with vector logos, you will not lose any clarity. However, when using raster logos, you will lose clarity if you zoom in too much. It is the first reason why vector graphics are more suitable for logos.
Your logo may require different revisions to suit your business development better. With vector logos, you can make quick corrections or make numerous changes as needed. Individual elements can be deleted, added, or edited without affecting other features in the image. However, it will be limited or very difficult when using raster logos. It is the second reason why vector graphics are more suitable for logos.
3. No need to set the resolution in advance
Vector graphics do not depend on the image resolution. On the contrary, raster graphics need to consider the solution according to the purpose in advance—for example, monitors, printers, etc.
4. Smaller files
Raster logos require larger files to ensure clarity. It is because it needs to remember millions of pixels. Including, each of the pixels has X and Y coordinates and color information. In contrast, vector graphics do not need to store much information to be smaller.
This is the end of this explanation. Let’s get back to the subject, if you want to create your own vector logo, then please continue reading.
How to choose a suitable way to obtain a vector logo?
As mentioned at the beginning of this article, “Usually, there are three ways to obtain a logo. Including working with a design company or working with a professional graphic designer. Of course, it also includes doing it yourself.” Then, SMEs, especially start-ups, How should companies choose?
Working with a design company or a professional graphic designer is a solution. However, it would be best if you consider your wallet. At the same time, you need to explain some information. For example, why would you create a brand logo? Your business, brand story, development expectations, goals, etc.? And be prepared to communicate and modify repeatedly. In addition, you should know that no cooperation can guarantee a satisfactory result, but you should still pay for it.
If your budget is limited, doing it yourself will be a better solution. You don’t need to worry about the expensive fees and steep learning curve of Illustrator or CorelDRAW because you can quickly find suitable online graphic design software on Google. For example, Drawtify, YouiDraw, Vectr. However, Canva and Crello, more famous but do not have a vector editor, are not recommended.
Obviously, you have amazing creativity and the courage to challenge everything. So, start now, choose an online graphic design software with a vector editor to create your own vector logo online. Or, continue reading the following tutorials to start your great design tasks easier.
How to create a vector logo online?
Why choose Drawtify to start this tutorial? Because it has a vector editor. The important thing is that it can be free forever. Although it is free, you cannot download high-definition pictures. However, it is very learning-friendly. Drawtify opens all design functions, design plug-ins, resource libraries, and high-quality editable design templates.
Okay, let’s not introduce the software. Let’s start!
Step 1: Browse high-quality editable vector logo templates. And prepare paper and pen.
Generally, online graphic design software has editable templates. Not only can they help you quickly complete the creation of vector logos, at the same time, browsing them will stimulate your creativity. It is essential. Therefore, please prepare paper and pen to record the elements that suit your brand and excite you—for example, an icon, a creative font, or even a curve.
Then, give full play to your creativity and build the prototype of your logo. It may take some time, but don’t worry because your current job is the same as the most professional designer. It’s the creative stage or so-called sketch.
Step 2: Create a vector logo design task.
When you are ready to sketch, please click on the “editable logo template” you like best or closest to your sketch to enter the design center and create your logo design task. You can modify the file name at this time or change it later.
Of course, you can also start with a blank file. It only needs more courage.
Step 3: Edit the vector logo design task.
First, draw or modify your logo sketch. Don’t worry. The vector editors of online graphic design software are straightforward and do not need to learn. Therefore, you can even complete it in a few minutes.
Then, add a name, slogan, etc. Choose a suitable font, or use the vector editor directly to create a unique and exclusive artistic font. Of course, you can create a “text logo,” which is the creative editing of the name—for example, NASA, FedEx, SAMSUNG, eBay, etc.
Adjust the layout and add visual effects. Then, follow your creative thoughts and give full play to your creativity. For example, adding colors, contours, gradients, transparency, 3D effects, etc.
Step 4: Preview and adjust. Save online or download directly.
After you finish the design, you can observe the overall view through the preview. Or invite the same time, friends, and family to appreciate together. Moreover, you can modify it at any time.
Finally, you can save it online or choose a suitable format to download, and you can’t send it anywhere or even download it directly.
Ok. In fact, this is just a seemingly difficult task, but it is indeed a task that can be done by yourself. Of course, if you want to make sure your vector logo is charming enough, then more practice is essential. But online graphic design software with a vector editor can help you get started, right?
This article was initially published on https://medium.com/.