Today, business card designs are as creative as ever and our business card trends for 2020 indicate that these objects are a worthy canvas for designers who like to push the limits of our expectations.
Even in our digitized world, business cards are timeless objects and their purpose is indispensable. Their visuality and tactility make these cards extra special in industries where most communication takes place on screens. That’s why business card trends matter.
What exciting business card design trends can we expect to see in 2020? Whether you have a business that caters to a classical clientele or are an innovator who works with the newest ideas out there, these will leave an impression.
Here are 11 business card trends to pay attention to in 2020:
- Shape-defying business cards
- Etched business cards
- Business cards with colored edges
- Hand-illustrated business cards
- Business cards with clean, minimal lines
- Textured materials
- Neon business cards
- Autograph business cards
- Business cards with natural motifs
- Monochrome business cards
- Business cards with colorful brush strokes
1. Shape-defying business cards
Business cards are classically rectangular in shape. The standard sizing for business cards is 3.5 x 2 inches in the US and the average business card tends to have sharp corners. Well, that is, if you want to keep things traditional.
These styles are built on a penchant for non-conformist shapes. From squares, rectangles with soft corners and cards that are shaped like their logo, this design trend proves that there are no limitations for a business card.
The logo becomes the business card in this design by bo_rad
This design briliiantly turns the business card into another object, a jar by Rose”
This design ideally represents a modern, innovative business, by BST Studio
The soft edges makes this business card much more fitting for a flower and ice cream shop, by Jecakp
This design is literally pushing the boundaries of a traditional business card, design by Milos Zdrale
This circular design challenges our expectations of a regular old business card, design by shivangi21
2. Etched business cards
Another exciting trend for 2020 are etched business cards with text and logos that are either higher or lower than the surface of the card. These designs give business cards depth, by visibly adding a third dimension to an otherwise flat object.
These designs also mix an old-timey feel with modern methods. The act of carving or stamping—with laser or by hand—suggests permanence and dedication. This method turns the business card into an object to behold.
The logo stands out (or in), no matter where this design goes on, by Canvas Creation
A very elegant and simple way to make the logo noticeable, in this design by pecas™
This business card beautifully and minimally displays all that it’s need to by using depth. By Prozmajevski
The few elements of this design are emphasized by the use of depth. By Jurassic World
3. Business cards with colored edges
Another trend that brings dynamism to business cards in 2020 is colorful edges. Once again, playing on the tactility and three-dimensionality of the cards, these designs catch the eye with colors that pop underneath traditional, square, black or white objects. In 2020, we’ll be seeing particularly thick cards that catch the eye with their colorful edges.
All colors benefit from some contrasting, as showcased in this design by ultrastjarna
The red of the edges makes the card much more noticeable, in this design by ultrastjarna
4. Hand-illustrated business cards
Unique illustrations soften business cards, transforming a transactional object into a personal and intimate item. Illustrations can either cover the surface of the card or they can be centered as the logo.
This is business card design trend demonstrates care and approachability with its hand drawn features. Often paired with serifs, pastel tones and motifs evoking nature, these cards have a delicate feel and are ideal for small businesses that aim to have lots of one-on-one interactions with customers.
The illustration makes this business card a precious, dreamy object. By Arthean
This black and white butterfly drawing elegantly represents the flower shop, by Yokaona
This intricately drawn swallow illustration turns the business card into a piece of tangible art, by Mad pepper
What better way to represent a tattoo shop than with an illustration, by ultrastjarna
5. Business cards with clean, minimal lines
With minimal, clean symmetries and an emphasis on geometric lines, this trend is a visual delight. Sleek and stylish, these cards play with infinity and perspective.
he font choice for these business cards is generally sans serifs and color variation is minimal. The design freedom is found in orientation—the business name or address can be placed wherever fits best with the design. These business card designs speak to our intelligence.
With masterful use of just a few elements the space of this business card is perfectly utilized by pecas™
The elements interact with technique and the results are very impressive in this design by Ian Douglas
This design keeps it simple yet eye-catching with cleverly arranged lines and text by Arthean
All variations of this business card are chic and minimal, by pecas™
6. Textured materials
Textured cards stand apart from others, giving the recipient an increased sensory experience. These cards make great use of white space and emphasize unique card stocks. A minimal approach is therefore a good way to go in this business card design trend.
A textured business card design with extra rough edges by Hart Design
Texture gives another way to perceive a business card, design by Venndetta
7. Neon business cards
These cards catch the eye with their bright and beautiful color schemes. They are best for those who prefer boldness over subtlety. In a world of black and white, text-heavy business cards, these designs let the bold colors do all the talking.
This trend is ideal for businesses dealing with technology and other modern industries.
Business card design by Prozmajevski
Business card design by Jecakp
Business card design by Prozmajevski
This business card gives out a pretty pastel crayon impression with muted neons, by 1+2=12
8. Autograph business cards
Signatures are no longer commonly seen, except on important documents and objects autographed by celebrities. Yet, signatures are undeniably personal. When you receive a business card with a signature on it you understand that you will be working with a person and not a large corporation.
This trend makes use of cursive, paired with understated colors and sparse text. While not all of them employ an actual signature, in these designs the business cards appear “autographed.” This another great way of emphasizing old fashioned person-to-person communication in this era of bouncing from app to app.
Here’s a card that encapsulates the intimacy of the product it offers, yoga classes. Design by katie_kat
The signature of a personal coach is all there is on one face of the card, with information on the other. Design by EWMDesigns
This card may look simple but none of the personal touches are missing by 7plus7
All the essential information is present in this feather-like business card by Akedis Design
9. Business cards with natural motifs
Whether for a flower shop or a kindergarten, this business card trend employs natural motifs that speak to our societal desire to have deeper connections with nature.
Color is common for these cards although by no means necessary. And if you think they’re limited to flowers, think again. Some of these designs harmoniously use serifs and floral tones alongside other natural motifs—and it works.
A single flower decorates this card for a floral design company, by lindt88
Business card design by pecas
10. Monochrome business cards
Black and white is always a trend, especially when it comes to business cards. These designs update the classic black and white style by playing with modernist approaches.
A black card that is really beautiful and minimal, design by bcostudios
A minimal business card design by HYPdesign
11. Business cards with colorful brush strokes
Watercolor brushstroke effects give a sense of warmth and humanity to business cards. While this style could work for anyone, it is especially effective for art and fashion-forward companies.
Things get positive and personal in this logo and business card design by Ava N Garda
The colorful, oil-painting style of this business card is perfect for an art gallery. Design by Knightmare”
Get inspired by the business card trends 2020
Business cards are a seemingly rigid medium, but the business card trends of 2020 show us that the boundaries are there to be pushed. The small canvas may at first feel challenging to work with, but challenges spark creativity helping you to think beyond the norm!